Agreement to Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you, whether personally or on behalf of a business entity ("Customer", "you" or "your"), and AdvisoryAI ("AdvisoryAI", "we", "us" or "our"), a company registered in England and Wales, United Kingdom.
By creating an account, accessing the AdvisoryAI platform, using our services, or clicking "I Agree", you confirm that you have read, understood, and agree to be bound by these Terms, along with our Privacy Policy, which is incorporated herein by reference.
If you are accepting these Terms on behalf of a company or other legal entity, you represent and warrant that: (a) you have the authority to bind that entity to these Terms; and (b) the entity is authorised and regulated by the Financial Conduct Authority (FCA) or is otherwise lawfully able to receive the services described herein.
We reserve the right to update these Terms at any time. Material changes will be communicated to you via email or an in-app notification at least 30 days before they take effect.
Definitions
- "Platform" means the AdvisoryAI software-as-a-service application, APIs, integrations, and all associated services.
- "AI Outputs" means any content generated by the Platform's artificial intelligence models, including meeting notes, suitability report drafts, compliance check results, and other automated outputs.
- "Authorised Firm" means a firm that is authorised and regulated by the Financial Conduct Authority (FCA) to provide regulated financial services in the United Kingdom.
- "Customer Data" means all data, including client audio recordings, meeting transcripts, client information, and firm-specific templates, submitted to the Platform by the Customer.
- "FCA Rules" means the rules, guidance, and principles published by the Financial Conduct Authority from time to time, including but not limited to the Conduct of Business Sourcebook (COBS), the FCA Handbook, and FCA Consumer Duty requirements.
- "Subscription Term" means the paid period for which the Customer has access to the Platform.
- "User" means any individual authorised by the Customer to access the Platform.
Eligibility & FCA Regulatory Status
AdvisoryAI is intended solely for use by financial advisory firms and their employees operating within the United Kingdom financial services industry. By using the Platform, you represent and warrant that:
- You are an Authorised Firm (FCA-authorised) or are acting on behalf of an Authorised Firm, or you are an appointed representative of an FCA-authorised principal firm.
- You will not use the Platform to provide regulated financial advice directly to retail clients without appropriate FCA authorisation.
- You acknowledge that AdvisoryAI is not itself FCA-authorised and does not provide regulated financial advice, compliance services, or compliance guarantees.
- You are responsible for ensuring that your use of the Platform, and any AI Outputs generated, complies with all applicable FCA Rules, including FCA Consumer Duty requirements.
AdvisoryAI reserves the right to suspend or terminate accounts where we have reasonable grounds to believe the above eligibility criteria are not met.
Subscription Plans & Pricing
AdvisoryAI offers subscription plans as published on our website or agreed in an Order Form. Pricing is based on the number of active advisers and the features included. Pricing is subject to change, with a minimum of 30 days' written notice before any increases to existing subscriptions take effect.
Your subscription entitles you to access the features and adviser seat count specified in your plan during the Subscription Term. Exceeding your adviser seat count may result in additional charges at rates specified in the Order Form.
All prices are exclusive of VAT unless otherwise stated. VAT will be charged at the applicable UK rate for UK customers.
Custom enterprise pricing is available for firms with 50+ advisers or complex integration requirements. Please contact team@advisoryai.com for a tailored quote.
Payment & Billing
Subscription fees are payable in advance on a monthly or annual basis. By providing payment information, you authorise us to charge the applicable fees to your chosen payment method. All payments are non-refundable except as expressly stated herein or required by applicable law.
If a payment fails, we will attempt to re-process the payment and notify you by email. If payment remains unresolved for 14 days, we reserve the right to suspend your account. Access will be restored upon payment of all outstanding amounts.
Monthly subscribers may cancel at any time and retain access until the end of the current billing period. Annual subscribers who cancel will retain access until the end of the subscription year with no refund for the unused portion.
Billing disputes should be raised within 60 days of the charge to team@advisoryai.com.
User Accounts & Security
You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account. You agree to:
- Use strong, unique passwords and enable multi-factor authentication (MFA) for all adviser accounts.
- Notify us immediately at team@advisoryai.com if you suspect any unauthorised access to your account.
- Ensure all Users added to your account are employees or authorised agents of your firm and have agreed to abide by these Terms.
- Maintain an accurate and up-to-date register of your firm's Users and promptly remove departed staff.
- Not share login credentials with individuals outside your organisation or permit concurrent access by multiple individuals using the same credentials.
Given the sensitivity of client financial data processed through the Platform, we strongly recommend that all accounts operate with MFA enabled. Failure to maintain adequate account security may constitute a breach of these Terms and your firm's own FCA regulatory obligations.
Acceptable Use Policy
You may use the Platform only for lawful purposes and in accordance with these Terms. You agree not to use the Platform:
- To process or store client data for any purpose other than generating meeting notes, suitability reports, and compliance checks as described in the Platform documentation.
- To share AI Outputs with retail clients without first reviewing, approving, and accepting full professional responsibility for the content.
- To attempt to gain unauthorised access to any part of the Platform or any data belonging to other customers.
- To introduce viruses, malware, or other malicious code into the Platform.
- To reverse-engineer, decompile, or otherwise attempt to derive the source code or AI model weights underlying the Platform.
- To use the Platform in any way that would cause AdvisoryAI to be in breach of any applicable law, including data protection law.
- To misrepresent the nature of AI Outputs to clients as if they were wholly human-generated advice without AI assistance.
- In any way that could expose clients to unsuitable advice, in breach of your obligations under FCA Rules including FCA Consumer Duty.
AI Outputs — Important Disclaimer
AdvisoryAI uses advanced artificial intelligence to generate meeting notes, suitability report drafts, and compliance check results. You acknowledge and agree to the following important limitations:
- AI Outputs are drafts only. All content generated by the Platform must be reviewed, checked, and approved by a qualified, authorised individual at your firm before being finalised, sent to clients, or submitted to any regulatory body.
- AI is not infallible. AI Outputs may contain errors, omissions, or inaccuracies. AdvisoryAI does not warrant the accuracy, completeness, or regulatory compliance of any AI Output.
- No compliance guarantee. AdvisoryAI's compliance check feature is designed to assist your compliance review process. It does not constitute a compliance sign-off, legal opinion, or guarantee that any output meets FCA requirements. Your firm's compliance team or appointed compliance officer remains responsible for final compliance review.
- Adviser responsibility. The registered financial adviser remains solely and fully responsible under FCA Rules for all advice given to clients, all suitability assessments, and all representations made in suitability reports, regardless of whether AI assistance was used.
- Consumer Duty. Firms must satisfy themselves that the use of AI-assisted tools is consistent with their obligations under FCA Consumer Duty, including the duty to ensure good client outcomes.
AdvisoryAI shall not be liable for any regulatory findings, FCA enforcement actions, client complaints, professional indemnity claims, or financial losses arising from your reliance on AI Outputs without adequate human review.
Intellectual Property Rights
The Platform, including all software, AI models, interfaces, databases, and documentation, is owned exclusively by AdvisoryAI and its licensors. All rights are reserved. Nothing in these Terms grants you any right, title, or interest in the Platform other than the limited licence expressly set out herein.
Subject to these Terms and timely payment of fees, AdvisoryAI grants you a limited, non-exclusive, non-transferable licence to access and use the Platform during the Subscription Term for your firm's internal business purposes.
You retain ownership of all Customer Data you upload to the Platform, including your firm's suitability report templates and compliance frameworks. AI Outputs generated from your Customer Data are owned by you, subject to your compliance with these Terms.
You grant AdvisoryAI a limited licence to process your Customer Data solely to provide the Platform services to you. Except as stated in our Privacy Policy, we will not use your firm's templates, client data, or AI Outputs to train our models for other customers' benefit.
You may not: use the AdvisoryAI name, logo, or trademarks without prior written consent; create tools that compete with the Platform using AdvisoryAI's proprietary methods; or represent AI Outputs as AdvisoryAI's advice or opinions.
Data Protection & GDPR Compliance
In providing the Platform, AdvisoryAI will process personal data on behalf of the Customer. You (the Customer) are the Data Controller and AdvisoryAI is the Data Processor, as defined under the UK GDPR and Data Protection Act 2018.
Given the highly sensitive nature of the financial data processed (which may include client financial circumstances, investment objectives, and risk assessments), the parties place particular importance on robust data protection practices.
AdvisoryAI commits to:
- Storing all Customer Data, including meeting recordings and transcripts, on ISO 27001-certified UK-based servers.
- Never using Customer Data or AI Outputs to train our AI models for use by other customers.
- Implementing encryption of all data in transit (TLS 1.2+) and at rest (AES-256).
- Deleting meeting recordings after transcription and note generation, unless the Customer specifically elects to retain them.
- Providing a full Data Processing Agreement (DPA) on request, which satisfies UK GDPR Article 28 requirements.
- Notifying the Customer within 48 hours of discovering any personal data breach affecting Customer Data.
Firms using the Platform should ensure they have appropriate client consent or a legitimate interest basis for processing client audio and conversation data via a third-party AI tool, consistent with their own GDPR obligations and FCA data handling requirements.
Confidentiality
Each party agrees to hold the other's Confidential Information in strict confidence and not to disclose it to any third party without prior written consent, except as permitted under these Terms.
AdvisoryAI acknowledges that Customer Data — including client meeting recordings, financial data, and suitability information — constitutes highly confidential information subject to both legal privilege and professional confidentiality obligations. AdvisoryAI will apply the highest standards of confidentiality to all Customer Data and will not access, use, or disclose it except as strictly necessary to provide the Platform services.
The Customer acknowledges that AdvisoryAI's AI models, algorithms, and training methodologies constitute Confidential Information proprietary to AdvisoryAI, and agrees not to disclose such information to competitors or use it to develop competing products.
Confidentiality obligations shall survive termination of these Terms for 5 years, except with respect to trade secrets, which shall remain confidential indefinitely.
Service Availability & Support
AdvisoryAI will use commercially reasonable efforts to maintain 99.9% platform availability in any calendar month, excluding scheduled maintenance and Force Majeure Events.
All customers receive:
- Access to email support at team@advisoryai.com during UK business hours (Monday to Friday, 9:00 AM – 5:30 PM).
- Access to our online help centre and documentation, available 24/7.
- An onboarding session (typically 60 minutes) with our customer success team.
Enterprise customers receive dedicated account management, priority support, and quarterly business reviews. Response time SLAs are detailed in Enterprise Order Forms.
AdvisoryAI will notify customers of planned maintenance via email at least 24 hours in advance where the maintenance is expected to result in service interruption exceeding 30 minutes.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ADVISORYAI SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOSS OF DATA, REGULATORY FINES, PROFESSIONAL INDEMNITY CLAIMS, OR CLIENT COMPENSATION COSTS, ARISING FROM YOUR USE OF OR RELIANCE ON THE PLATFORM OR ANY AI OUTPUTS.
ADVISORYAI'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM THESE TERMS OR YOUR USE OF THE PLATFORM SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID TO ADVISORYAI IN THE 12 MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) £1,000.
IN PARTICULAR, ADVISORYAI ACCEPTS NO LIABILITY WHATSOEVER FOR: (I) ANY REGULATORY ACTION TAKEN BY THE FCA OR ANY OTHER REGULATOR AGAINST YOUR FIRM; (II) ANY CLAIM BY A CLIENT THAT ADVICE WAS UNSUITABLE; (III) ANY PI INSURANCE CLAIM OR INCREASE IN PI PREMIUMS; ARISING FROM YOUR USE OF AI OUTPUTS WITHOUT ADEQUATE HUMAN REVIEW AND APPROVAL.
Nothing in these Terms limits AdvisoryAI's liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under English law.
Termination & Suspension
Either party may terminate these Terms upon written notice if the other materially breaches these Terms and fails to cure within 30 days of written notice. AdvisoryAI may terminate immediately if you: become insolvent; lose FCA authorisation; or use the Platform in a manner that causes legal or regulatory risk to AdvisoryAI.
AdvisoryAI may suspend your account immediately if: payment is overdue by more than 14 days; you materially breach the Acceptable Use Policy; or we suspect fraudulent or illegal activity. Access will be restored once the issue is resolved.
Upon termination for any reason:
- Your access to the Platform ceases immediately.
- AdvisoryAI will retain your Customer Data for 30 days post-termination for export purposes. After this period, all Customer Data will be securely and permanently deleted.
- All accrued payment obligations remain payable.
- You must immediately delete any AI Outputs that have not been validated and approved by authorised staff.
Sections 8 (AI Disclaimer), 9 (IP), 11 (Confidentiality), 13 (Limitation of Liability), and 15 (Governing Law) shall survive termination.
Governing Law, Dispute Resolution & Miscellaneous
Governing Law: These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.
Jurisdiction: The courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising from or in connection with these Terms or their subject matter.
Entire Agreement: These Terms, together with the Privacy Policy, any DPA, and any Order Form, constitute the entire agreement between the parties and supersede all prior agreements.
Severability: If any provision is held unenforceable, it shall be modified to the minimum extent necessary, and the remaining provisions shall continue in full force.
Waiver: Failure by either party to exercise any right under these Terms shall not constitute a waiver of that right.
Assignment: You may not assign these Terms without our prior written consent. We may assign these Terms to a successor entity in connection with a merger, acquisition, or asset sale.
Regulatory Changes: AdvisoryAI will use reasonable endeavours to update the Platform to reflect changes in FCA guidance relevant to our compliance check features. However, we make no guarantee that updates will be completed immediately upon any FCA guidance change, and firms must independently verify compliance with current FCA Rules at all times.
Contact: For all legal and contractual matters, please contact team@advisoryai.com.